We are excited to announce that this week, Baker has launched a new visual brand identity that will define a new era of technologies designed to help customers advance and achieve excellence in scientific work and clinical care. Long identified as the leader in the design and development of air containment and contamination control technologies, we are now uniquely positioned to recognize a trend toward not only applications in clean air and containment, but also new application needs for controlled environments and cell science. The rebrand is designed to communicate the full range of solutions we can make available to the global scientific and clinical communities.
Our refreshed visual brand identity encompasses all solutions currently supplied through our sales channels, allowing customers to quickly and easily connect with our new business strategy for sub-brands and solutions for a wide variety of scientific and clinical applications. More specifically, to promote the solutions we supply for controlled environments, we are launching the Baker Ruskinn brand, through which we evolve tools for applications requiring precise environmental control, including technologies for cell science and oxygen regulation.